BeforeAfterAmy K.
Lost 3 stone
“I’d tried every diet and every gym. Jay was the first person who actually listened, built a plan around my life, and held me to it. Three stone down and I’ve kept it off.”
Tried it all before?Good. You’re exactlywho I train.
Diets, apps, a gym membership that quietly stopped getting used. Most people who come to me have been through all three. I’m Jay, and I build the plan around the week you actually have.
30 minutes at Foundry Gym or on the phone. No contract, no hard sell.
- 5.0 from 3 Google reviews
- Level 4 qualified
- 13 years coaching
Most people don’t need more motivation. They need a plan that fits the week they actually have, and someone who notices when they start to drift.
That’s the job. Training, food and the habits that hold it together, with me checking in the whole way.
Three people who’d tried it all before.
Their results, their timelines and their words.
BeforeAfter
BeforeAfterDanny & Jen
6 stone between them
“Training together with Jay changed our marriage. We pushed each other, we got fitter together, and six stone later we’re stronger than we’ve ever been, in every sense.”
AfterBeforeElaine T.
Back stronger than before
“After my injury I thought I was finished with the gym. Jay rebuilt me from the ground up: patient, methodical, never rushed. I’m lifting more now than before I got hurt.”
Your name could be here.
Start with a free 30-minute chat. If it’s not a fit, you’ve lost nothing but half an hour.
Who’s actually coaching you?
Fair question. I’m Jay. I’ve trained for 17 years and coached for 13, in Kings Heath, across South Birmingham and online with people who’ve never met me in person.
There’s no sales team and no junior trainers. You train with me. I’ll push you harder than you’d push yourself, and I’ll start from wherever you are on day one.
- Level 4Strength & Conditioning Coach
- Level 4Advanced Personal Trainer
- Level 4Certificate in Weight Management through Exercise for obese clients (RQF)
- Level 4Obesity & Diabetes
- AdvancedNutrition
- REPsRegistered member
It starts with a 30-minute chat.
We talk through what you’ve tried, what got in the way, and what you want this time. Worst case, you get half an hour of straight advice and a brew.
A free chat
Your goals, your training history and what’s held you back before. No pressure either way.
Your plan
A programme built around your body, your schedule and the result you want.
Train and track
We train, we measure, we adjust. Every week has a point to it.
Keep the results
Stronger, fitter, leaner, with the habits to hold on to it long after we’re done.
Between sessions, I’m a message away.
Most progress happens on the days we don’t train. You get WhatsApp access to me, check-ins on training and food, and a plan that changes when your week does.
- Nutrition guidance that fits a normal day, and bespoke guidance on 1-2-1 Monthly.
- Weekly video check-ins if you train online.
- Monthly body composition tracking on 1-2-1 Monthly.
- Rehab-aware programming, alongside your physio if you have one.
- Specialist Level 4 training in weight management, obesity and diabetes.
Four ways to train with me.
Where we train is up to you. How I coach doesn’t change.
- 1-2-1 personal trainingfrom £35 a sessionThe fastest route. Every session is built around you.
- Small group, max 4£25 a sessionCoached properly, with people who notice when you don’t turn up.
- Outdoor trainingon the free chatKings Heath Park, Cannon Hill Park or your local green space.
- Online coaching£120 a monthSame coach, same standards. A phone and 45 minutes is enough.
What it costs.
Most people start with Fresh Start, then move to monthly once we’ve found our feet. No membership until you know it’s for you.
| Option | What you get | Price | Action |
|---|---|---|---|
| Fresh StartBest for testing the water | 5 × 1-2-1 sessions. Movement and posture assessment, a personalised plan and WhatsApp support between sessions. Use within 8 weeks. | £250one-off · £50 a session | Claim your slot |
| 1-2-1 MonthlyMost popular | 8 sessions a month. Everything in Fresh Start, plus bespoke nutrition guidance, monthly body composition tracking and WhatsApp access seven days a week. Pause with 14 days’ notice. | £280a month · £35 a session · direct debit, no contract | Claim your slot |
| Small Group BlockAccountability on a budget | 8 sessions, maximum four people. Mixed abilities, programmed every week. | £200one-off · £25 a session | Claim your slot |
| Online CoachingRolling monthly | Programme delivered through the app, weekly video check-ins and a WhatsApp line straight to me. Train anywhere. | £120a month | Claim your slot |
| Marvel BootcampFounding rate | Small-group bootcamps at Marvel The Studio. Capped spaces, and the founding rate stays while you do. | £50a month | Join the list |
Not sure which fits? Book a free chat and we’ll pick together.
Bootcamps at Marvel The Studio, coming soon.
Small-group bootcamps with proper coaching and capped numbers, so nobody gets lost at the back. Join the founding list for first pick of spaces and the founding rate, kept for as long as you stay.
20 founding spaces. No payment now.
What clients say on Google.
Straight from my Google profile, unedited.
“This is not just a PT service - it’s a whole lifestyle education service, Jay finds what your values are to motivate you and works with that to get results and leverage that you will really buy into, he’s not just a coach he helps gently change your whole outlook on your lifestyle choices, forceful when needed but supportive and effectively mentors all the way through- he comes highly recommended by anyone that chooses his services.”
“Really good experience with High Performance Fitness. The sessions are always well planned and tailored to what you need, and you can genuinely see the progress over time. Good atmosphere, no pressure, and the support is spot on. Would definitely recommend giving them a try.”
“I've been training with Jay for the past couple of months and noticed massive improvements in my health choices and also my shape. Highly recommend.”
Questions people ask first.
I’m really unfit. Will I embarrass myself?
The first session is the hardest part, and after that it’s just progress. Starting from where you are is the job.
Where do you train people?
I’m based at Foundry Gym in Kings Heath and coach clients across South and Central Birmingham. Outdoor sessions use Kings Heath Park, Cannon Hill Park or a green space near you. Online coaching works anywhere.
I’ve got an old injury.
Rehab-aware programming is a big part of what I do, and I’m happy to work alongside your physio. We’ll go through it properly on the free chat.
How does online coaching work?
You get a fully bespoke programme, weekly video check-ins and WhatsApp access to me between sessions.
Is nutrition included?
Monthly 1-2-1 coaching includes bespoke nutrition guidance. Every other option gets practical guidance that fits your normal day.
What if I’m on holiday or miss a session?
Life happens. Reschedule with notice, pause the direct debit or move your sessions. It’s training, not a subscription trap.
How do I pay?
Fresh Start and blocks are paid up front. Monthly coaching is direct debit, with no contract and 14 days’ notice to pause.
What happens when a block ends?
Carry on monthly, drop to maintenance, or take the habits and go. Either way the results are yours to keep.
What should I bring?
Comfortable kit, indoor trainers, a water bottle and a towel. Everything else is at the gym.
Right, enough reading.
The free chat takes 30 minutes and could save you years of starting over. Fill this in or WhatsApp me. I usually reply the same day.
- WhatsApp 07753 226 214
- Call 07753 226 214
- hello@highperformancefit.co.uk
- Foundry Gym, Kings Heath, Birmingham
Rather answer a few questions first? Take the four-minute assessment